Five Star Orlando VIP Tour case study
The client, Five Star Orlando VIP Tours, approached us with a single landing page and a group of 7 keywords. The site’s theme is “Disney VIP Tours,” aligning with the primary keyword.
After four months of hard work, the results were impressive. The client secured a TOP-4 position for the main keyword (it’s important to note that disney.com occupies the 1st and 2nd positions).
Table of Contents
About the Client (Subject)
The client, myfivestartour.com, has been active in the business since 2016. Throughout this period, they tried working with various SEO agencies but failed to see significant results. Their industry, VIP Tours to Disney Park, is moderately competitive. At the start of the SEO campaign, the primary keywords were on the 2nd, 3rd, and 4th pages. The site has over 550 pages, with up to 5 of them being traffic-generating.
Problem/Challenges
To put it mildly, the technical state of the site was “neglected.” This included 5-year-old blog posts, duplicate and cannibalizing pages, dozens of broken internal links, hundreds of unnecessary 301 redirects, and other vital aspects of internal optimization. Moreover, after working with unscrupulous SEO agencies, the link profile also required significant work.
Strategy
Outlined below is our meticulous approach to on-page optimization:
- Page Efficiency: Delete all non-traffic-generating pages and apply a 410 status code.
- Crawling Budget Enhancement: Remove excessive 301 redirects.
- Content Integrity: Address instances of page cannibalization.
- Link Maintenance: Rectify any broken internal links.
- Homepage Revitalization: Prioritize a redesign of the main landing page.
- Link Profile Security: Purge the link profile of potentially harmful backlinks.
- Premium Guaranteed Publicity: Engage with top-tier news platforms for visibility.
Implementation
Building Trust and Open Communication
- From the very beginning, the client placed immense trust in our expertise. This not only boosted our confidence but also granted us the creative freedom essential for the task at hand.
- To complement this trust, the client was proactive and ensured constant, swift communication. This two-way engagement was pivotal in ensuring that the project moved smoothly and efficiently.
Website Cleanup and Interlinking
- One of our first actions was addressing the website's health. Our dedicated SEO experts embarked on a manual cleanup of the site.
- A key aspect we noticed was that the page indexing rate was below 70%. To rectify this, we established correct interlinking, ensuring that the site's structure would favor optimized indexing.
Main Page Redesign
- Next on our list was the main page redesign. Often, this process can be iterative and time-consuming. However, in this instance, everything clicked perfectly.
- To our delight, the client was immediately impressed with our design, loving it from the very first presentation. Such immediate alignment is a testament to our mutual understanding and is somewhat rare in the industry.
Link Profile Refinement
- The final, yet crucial, step was the refinement of the website's link profile.
- After meticulous analysis, we identified and disavowed over 150 potentially harmful referral domains. This ensured that the website's backlink profile was clean and poised for organic growth.
Results
Graphical and narrative description of the outcomes, including improved keyword rankings, increased traffic, conversions, etc.
Any significant data metrics like sessions, conversions, ranking keywords, etc. with comparison from the start to the end of the period.
Implications for the Client's Brand:
The impact of our efforts on Five Star Orlando VIP Tours’ brand has been substantial. The increased traffic to their main page signifies heightened visibility within their target audience. The impressive 200% growth in leads from Google searches during Q2 compared to Q1 demonstrates the effectiveness of our SEO strategy in driving user engagement and conversion. Moreover, the exposure gained from securing publicity on premium news sites has directly contributed to a 40% surge in branded search queries, solidifying the brand’s authority and recognition.
200%
growth in leads from Google searches during Q2 compared to Q1 demonstrates the effectiveness of our SEO strategy in driving user engagement and conversion.
40%
surge in branded search queries, solidifying the brand’s authority and recognition.
“
Working with BadenBower has been a game-changer for our business. Their meticulous approach to SEO not only boosted our online presence but also translated into real, tangible results. We experienced a significant surge in traffic and leads, and the exposure garnered from top-tier news platforms exceeded our expectations. BadenBower truly understands our industry and has become an invaluable partner in our growth journey.
– Mckinzie Graham, CEO of Five Star Orlando VIP Tours
Future Plans:
Looking ahead, we have exciting plans to further elevate Five Star Orlando VIP Tours’ online presence and expand their services. With a focus on diversification, we aim to incorporate content related to additional offerings such as Disney cruises and resorts. Through comprehensive blog articles, we intend to provide in-depth insights into these services, catering to potential customers’ informational needs.
Furthermore, to sustain and amplify our SEO success, the client is enthusiastic about utilizing our Link Building Services. Given the size of their niche, achieving a top-4 position (even for the most important) is just the beginning, and we’re committed to propelling them even further up the search rankings.